An estate agent in Fareham found that its emails were appearing in recipients' junk or spam folders.
The situation
For an estate agent, email is how viewings, offers and instructions are arranged, so a message that lands in junk can easily go unseen. It is also a problem you may not notice yourself, because from your side the email simply sends.
What we did
We worked out why the emails were being treated as suspicious and fixed it. As the client put it:
"It was great working with Martin. He was pro-active in advising me of why I was experiencing issues with my emails appearing in recipients junk/spam folder and he got that resolved."
The same client later had a different problem when a laptop stopped working one morning. We got it working again the same day, which they described as invaluable.
Why genuine emails end up in junk
It is a common and fixable problem. Receiving mail servers decide whether a message is trustworthy partly by checking that it really came from you. Three technical records, known as SPF, DKIM and DMARC, are how your domain proves that. If they are missing, set up incorrectly or out of date, even honest email can be treated as spam, and criminals find it easier to impersonate you.
Common signs include:
- Customers saying they never received your email
- Replies arriving days late, or not at all
- Messages found in the junk folder when you check with a colleague
How to find out whether it is happening to you
You can check your own domain with our free email checker, which tests SPF, DKIM and DMARC in seconds. Our guides explain what the results mean and how to fix them:
If the results look worrying, or you would rather someone else dealt with it, book a complimentary IT call. We look after IT for businesses across Fareham, Gosport, Portsmouth and beyond. Client names are kept confidential, and the quote above is taken from their own review.
